Anurag Rao over the last decade is in the helm and forefront of developing the New Artist Model in the formation of the New Music Industry across the spectrum of digital evolution and artist based rights management services. Anurag Rao is a Musician and Founder CEO of Canvas Talent, Co-Founder of MARD Initiative, Farhan Live & Farout Media. While Canvas Talent is a focused Celebrity & Talent Booking business, MARD initiative focuses in CSR, Farhan Live on IP based Live Entertainment and Farout Media a culmination of Talent, IP, Artist Fan Direct and Brand Partnerships. Recent innovations for these ventures include indie music distribution and monetization mechanisms with Yepme's ecommerce efforts, Oxigen Mobile Wallet Activation partnering Live concert Streaming online and Google's effort to bring 50MN women online via HWGO Initiative which collaborated with MARD's music product 'Chulein Aasman'. Prior to this Anurag was director A&R at MTV where he was engaged in many international and local live event properties.